Brand, Saint Laurent

Yves Saint Laurent to be renamed Saint Laurent Paris – what will become of the bags? Handbag Replica Wholesale Center

When I first heard the rumor that Yves Saint Laurent‘s new creative director Hedi Slimane was looking to change the iconic French luxury house’s name, admittedly, I scoffed. “Silly slow-news-day gossip that will never be substantiated,” I said to myself. Because what else could it be? Almost all of YSL’s branding over the last 10 years has centered squarely on…

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